Essays on work, focus, and doing what you want instead of what is expected.

I'm Mike Forgie (pronounced 4g). Marketing strategist by trade, surfer, photographer, and part-time resident of a road rig named Buddy. I write here to think in public.

Mike Forgie
Latest essayMarch 13, 2026 · Life
Be Excellent To Each Other: The Actual Golden Rule

Let’s unravel a simple phrase that has outlasted TED Talks, self-help books, and political slogans from 1989. Be Excellent To Each Other.

Read essay →

All essays

  1. 2026Be Excellent To Each Other: The Actual Golden RuleLife
  2. 2026From Young to JungLife
  3. 2025Conscious Sustainability: The Anti-Burnout Path to a Better Life (for You and the Planet)Life
  4. 2025You're Not Broken, You're Just Not Built for Burnout: Focus and FlowLife
  5. 2025Without Professional Actualization, Life and Work Are Half-LivedWork
  6. 2024The Redemption of the 9 to 5: From Drain to PowerWork
  7. 2024Trusting Yourself in a World of Conviction: Balancing Confidence and SkepticismLife
  8. 2024The Power of Cyclical Marketing: Embracing the Ever-Evolving MarketMarketing
  9. 2023Yacht Problems: A Lesson In Legitimacy, Pain Points, and Making MoneyWork
  10. 2023Practice Does Not Make Perfect (Here Is What Does)Life
  11. 2023From Stress to Success: Empowering Tips for Self-Employed (Or Anyone)Work
  12. 2023The Only Two Niches That Matter (And How To Choose Yours)Marketing
  13. 2023How To Avoid Error, Overwhelm, and Wasted time: Reduce VariablesWork
  14. 2023How To Grow Your Freelance Business As Quickly As PossibleWork
  15. 2022Buyer Intent Marketing Is The Easiest Way To Get New BusinessMarketing
  16. 2019Why “Why” Is Your Business’s Existence: How To Find The Core of Your BrandMarketing
  17. 2019What Is The 1000 True Fan Strategy, Why/When To Apply It, and How To Use ItMarketing
  18. 2019How to Easily Build Your Own Local Influencer List and What To Do With ItMarketing
  19. 2019Cannabis Dispensary Marketing: Why Organic Is Best As UsualMarketing